Recent Revelations in "endorsement door" storm "grams of pattaya na levorotatory 360 weight coffee" situation happened frequently.
It is reported, this kind of hype flavour of full-bodied "grams of pattaya na levorotatory 360 weight coffee" is by jiangsu nine long biotechnology limited production, without the consent of the case, will host HeGui as an image of the brand spokesperson, on the network of advertise. HeGui in micro blog said he had an attorney sued the matter manufacturers and issued a statement infringement.
Yesterday (on January 26), the "daily economic news reporter survey found that the weight the manufacturer of the product and no health food production batch, jiangsu food's drug watchdog said:" this enterprise sales activity already belongs to the illegal business."
Compared with "not to spend money for spokesperson" is concerned, the product exaggerated conduct propaganda efficacy of the seriousness of this may be even greater.
Do not have health care production qualification
Levorotatory coffee sales website product introduction of said: "every two cups of coffee, levorotatory day lost 1 jins of flesh, relaxed month reduces 20 ~ 30 jins." From product propaganda perspective, nine long biotechnology limited company for this product function of health care efficacy weight qualitative obvious.
After the interview, nine long biotechnology limited company customer service staff told the daily economic news reporter explicitly said: "our company's levorotatory coffee belongs to the category of" health food, and revealed that the product production related information "product standard number for Q / 320382FXD06-2008, production license for SuWei card food words (2008) first 320382-0100 maru".
When the reporter call jiangsu food and drug administration, this food regulators of secco ZhouXing section chief is guaranteed, "said according to nine long biotechnology now offers the manufacturing license material, the company does not have health food production qualification".
"Nine long biotechnology limited company obtained by the SuWei card food words (2008) first 320382 - the manufacturing license number 0100 belongs to the category of ordinary food, do not contain health food. For those who clearly claimed to have health care function (including weight function of the products of the health food would require special approval documents.please belong to have 'blue hat' authentication." Weeks section chief said.
In addition, the food regulators personage also clarify, if want as health food, like "360 weight coffee" such product name is impossible to obtain the approval of health food, because XXX contain words "coffee", has been clearly stipulates not allowed to pass.
"That is to say, as ordinary food, the company shall not be entitled to publicize the product has sanitarian effect, even if the company has a batch of health food, currently has' coffee" product name could pass. Say nine long biotechnology limited company in the production of significant on illegal suspect." Weeks section chief said.
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